Steven A. Bailey
Founder/ Managing Director
Steven is driven by a passion to experience life fully; and to inspire others along the way. During the course of his entrepreneurial career in marketing, technology and training, Steven has been known as a communicator and an innovator. He was a founding partner in a successful “guerrilla” marketing consulting firm in 1987. After an extended sabbatical, Steven turned his passion for travel and adventure into a nationally distributed magazine and website and launched a video production company to push the boundaries of interactive multimedia marketing. Taking a further dive into technology, Steven served as VP of business development for a streaming media start-up in 2005 (pre-YouTube), and later developed an online university and integrated marketing certification for an international real estate publishing franchise. Some wins, some losses, always passionate, always driven. In 2011 (the year boomers began turning 65) Steven joined the aging services industry to build and manage a network of resource sites dedicated to empowering seniors and family caregivers. In this former venture Steven had an opportunity to work with most every type of professional, organization, association, franchise and non-profit serving the senior community. He also had an opportunity to speak with hundreds of seniors and adult children over the years and realized a top concern for many was in fact fall related injuries. Upon further research Steven found the senior fall statistics staggering, and the impact on older adults, their families and the healthcare system, was devastating. At that time, the term “aging-in-place” really didn’t exist at the consumer level. A small number of remodelers, OT’s, geriatricians and academics delving into the concepts of “universal design” were using the term; however, it was still mostly unknown to the general public. Fast forward a few years and Steven was in a Starbucks and noticed a magazine above the New York Times, the top article read, “Re-Thinking Aging-in-Place”. That was a very telling sign; from seeming obscurity to Starbucks in a handful of years. In the summer of 2015 Steven launched Age Safe America. In December he was introduced to Fritzi Gros-Daillon, a nationally recognized speaker, author and educator in home safety, aging-in-place and home modifications, whom shared the vision and became a partner and Director of Education for Age Safe America. The mission was to help prevent falls and their associated costs by helping seniors and families determine the steps necessary to maximize both Safety and Independence. At that time, there really wasn’t a senior home safety assessment industry, other than a few one-offs. Unfortunately, most had no formal training, certification, or an evidence-based senior home safety assessment tool. Leveraging his knowledge of intellectual property, Steven has guided Age Safe America, LLC to acquire multiple USPTO registered trademarks and a massive portfolio of relevant domains in several countries. After the impact of COVID, he negotiated a licensing agreement for Age Safe® Canada with a respected healthcare organization in Toronto to propel the mission and vision throughout Canada, and is currently targeting other countries for further international expansion. In its first 5-years Age Safe® America had trained professionals in 8 countries and had become one of the most recognized brands in the now burgeoning Aging in Place industry, earning the respect of thought leaders, healthcare professionals, national associations, governmental agencies, entrepreneurs, non-profits and Fortune 100 companies. By effectively building its brand equity while raising the awareness, value and necessity of a comprehensive home safety assessment; Age Safe® America had developed a unique market segment and certification all its own. Steven maintains a hands-on approach overseeing all company activities. He has proven himself to be a dynamic and creative leader, coach and mentor who empowers others to move outside the box of self-imposed limitations. Steven is an admitted beach bum, avid hiker, recovering workaholic, loving husband and father.